Phones 4u was founded in
1987 by brothers John and Brian Caudwell. Originally operating
under the name Midlands Mobile Phones, the group focused on
wholesale distribution of mobile phone handsets.
renamed as the Caudwell Group, and they named the high street
retail division Phones4u. In 2006 the Caudwell Group was sold to
provate equity firms Providence Equity Partners, and Doughty
Hanson for approximately £1.46 billion.
The group was
rebranded as the Phones4u Group and consists of 4 key divisions;
Phones4u the online and high street retailer, Caudwell Logistics
warehousing and transport, Caudwell Communications dealing with
fixed line phone services, and Lifestyle Services Group mobile
The group has
over 8,000 employees and sells on average 26 phones every
minute, thatís over 13.6 million phones per year.